How to Build a B2B Influencer Strategy That Actually Works with Patrick Ward at Rootstrap

Patrick Ward is the VP of Marketing at Rootstrap, a custom software development agency and the tech team behind MasterClass. Patrick and Brett examine the differences between B2B and B2C influencer marketing and how to execute it the right way. Play to your team's strengths, focus on consistency rather than going viral, and engage with existing audiences, according to Patrick. Although measuring marketing efforts and influence is difficult, implementing B2B influencer marketing correctly can help your company expand. 0:00 Intro 1:09 Conversation with Patrick 3:08 Influencer marketing the wrong way 6:20 Going viral 9:30 Quality over quantity 12:40 Patrick’s marketing background and mindset 15:30 Why influencer marketing works 18:35 B2B vs B2C influencers 22:40 Crawl, walk, run approach 26:48 In-house influencers 32:26 Lean into strengths 38:00 Advice to marketers, prove yourself first 43:16 Get connected 43:40 Outro Join The JuiceSign up for the Creator Pages waitlistSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Patrick: | Twitter | LinkedIn | Website Follow Brett:| Twitter | LinkedIn