How to connect all of your content streams on a high-functioning team with Meisha Bochicchio at Wistia

Meisha Bochicchio is a Content Marketing Manager at Wistia, a video marketing platform that makes it easy for businesses to find, engage, and grow their audience. Meisha shares what it’s like operating within a high-functioning content team, how they effectively communicate internally, and ways the teams have aligned to create relevant content. 0:00 Intro 1:08 Conversation with Meisha 4:13 Wistia 10:55 Aligning teams 14:05 SEO and Content Strategy 17:18 Top down mindset 19:00 Battling volume game 21:00 Internal communication 24:15 Keep content relevant 28:02 Understand audience 31:10 Advice to content marketers 32:30 Show Business 33:42 Outro Join The JuiceSign up for The Blend (weekly newsletter from The Juice)Follow Meisha | Twitter | LinkedIn | Wistia Follow Brett:| Twitter | LinkedIn