How to Connect When Writing for a New Persona with Sam Holzman of Spiff

Sam Holzman is the Content Marketing Manager at Spiff Marketing, a commission-automation platform. Today, he shares how to connect when writing for a new persona, get more engagement, and infuse information with personality. Brett and Sam also discuss his background in journalism and the importance of research and authenticity. Great content should start conversations, spark new ideas, and offer value to the reader.0:00 Intro1:25 Introducing Sam and Spiff3:50 Journalism background8:50 Writing with personality14:20 Different personas16:10 Research21:10 What does the person want out of this?26:30 Engagement29:30 OutroCheck out The State of the B2B Podcast Listener report: Exclusively on The JuiceSign up for Modern Day Marketer (the newsletter)Follow Sam: LinkedIn | Spiff Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn