How to Create Personalized Experiences For Your Audience with Elizabeth Irvine at MarketMuse

Elizabeth Irvine is the VP of Marketing at MarketMuse, a content intelligence and strategy platform powered by artificial intelligence. MarketMuse is hosting a Content Strategy Collective Live Conference on June 7-9 that will focus on personalizing audience experiences. Since using Mutiny to customize their website, MarketMuse has witnessed a substantial conversion rate increase. 0:00 Intro 1:00 Conversation with Elizabeth 2:25 Content Strategy Collective 6:08 Theme of conference 8:30 Personalization 11:05 Choosing Mutiny 13:50 Goals, objectives, conversion rate 17:21 Implementation 22:08 Website personalization 26:24 Outro Join The JuiceSign up for the Creator Pages waitlistSign up for The Blend (weekly newsletter from The Juice) June 7-9, 2022 Content Strategy Collective Live (REGISTER) Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Elizabeth: | Website | LinkedInFollow Brett:| Twitter | LinkedIn