How to create product-led content that resonates with Masooma Memon

Masooma Memon is a freelance content marketer who writes long-form, value-packed blogs for B2B SaaS companies such as CoSchedule, Databox, and Vimeo, among others. Masooma outlines the differences between product-led, educational, and top-of-funnel content. She explains why she doesn't end every piece with a call to action and how she turns readers into content loyalists. 0:00 Intro 1:08 Conversation with Masooma 2:09 Freelance writing process 5:22 What is product-led content? 9:45 Top of funnel VS educational VS product-led 12:30 Distribution 13:52 Mistakes to avoid 16:50 Call to actions (CTA) 18:30 How to get started 21:23 Results and use cases 24:58 Get connected 25:30 Outro Join The JuiceSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Masooma: |Twitter | LinkedIn | Creator PageFollow Brett:| Twitter | LinkedIn