How to Earn the Attention of Your Audience in a Crowded Space with Megan Noel of Trava Security

Megan Noel is the Director of Marketing at Trava, a cybersecurity startup that protects and educates small and mid-sized businesses. She shares marketing lessons learnt while working for a small, budding tech startup in a crowded space. The marketing team at Trava is willing to experiment, try and fail and try again, to gain the attention of their audience.0:00 Intro1:15 Conversation with Megan4:13 Approach to marketing9:15 Competition and abundance mindset16:24 Customer conversations19:50 Messaging22:10 Evaluating success23:50 Experiments25:54 Connect with Trava26:19 Outro Subscribe to Modern Day Marketer (The Newsletter) Join The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Megan: | LinkedIn | Trava | Podcast Follow Brett:| Twitter | LinkedIn