How to Get in the Headspace of a Founder with Abhilash Anandan of Neoito

Abhilash Anandan is the VP of Strategy and Growth at NeoITO, a company that helps startup leaders scale faster and cheaper. NeoITO grew quickly when they narrowed down their niche and personalized their experience. He shares advice on capturing the attention of founders and understanding their thought processes. He explains “shiny object syndrome” and the importance of empathy.1:22 Conversation with Abhilash3:05 Competition in a crowded market6:45 Growth8:30 Founder mindset13:10 Audience magnets17:10 Reaching founders23:10 Marketing, content, LinkedIn24:45 Empathy25:58 OutroRegister for "How to Use AI Without Losing Your Brand Voice" (Digital Event)Sign up for Modern Day Marketer (the newsletter)Follow Abhilash: LinkedIn | NeoitoFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn