How to Get Over the Hurdle to Create Video Content with Julia Enthoven of Kapwing

What’s the best way to overcome the hurdle of creating video content? To answer this in depth, Brett invites Julia Enthoven. Julia is the CEO and Co-founder of Kapwing, a creative software company that helps companies produce videos. Julia advises hiring a dedicated team member for video, focusing on quantity over quality, creating systems and processes, and seeing what’s working for other companies.Between AI and other automation tools, there’s lots of ways to expedite the video production process.1:30 Conversation with Julia4:51 Growing Kapwing’s channels5:36 Video quality8:52 Rise of video and TikTok15:13 Hiring for video content role17:00 Overcoming disappointing views22:01 Scaling up video production25:50 Role of AI and automation30:08 Comfortable in front of camera31:40 Successful integrated strategy34:23 OutroFollow Julia: | LinkedIn | Kapwing Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn