How to Level Up Website Conversion In a Way That Connects with Jane Serra of Justuno

Jane Serra is the VP of Marketing at Justuno, a conversion automation platform. She’s also the Founder and podcast host of “Women in B2B Marketing.” Jane is an expert on optimizing website conversion rates. Getting lots of traffic to your site isn’t enough, if they aren’t becoming customers. She wants modern-day marketers to get over their “conversion aversion” and personalize the funnel.0:51 Conversation with Jane1:35 Women in B2B marketing3:25 Justuno7:10 Optimize what’s working14:45 Personalization17:45 Traffic19:18 Pillars of modern-day conversion27:04 Exit offers and native advertising29:25 Outro Content Distribution Live (register)Sign up for Modern Day Marketer (the newsletter)Follow Jane: LinkedIn | Twitter | Justuno | Women in B2B Marketing Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn