How to REALLY build community in B2B with Allie Dyer Bluemel at Census

Allie Dyer Bluemel is the newly promoted Director of Developer Marketing at Census, an operational analytics platform. With Brett, she discusses the steps of growing and measuring communities and approaches to sharing valuable content. Building a healthy and positive B2B community takes the active mind of a modern-day marketer. 0:00 Intro 0:48 Conversation with Allie 1:45 New role 2:29 Give away your Legos 7:20 B2B community 10:10 Writing for people vs SEO 14:15 Shifts in B2B marketing 15:20 Steps to build community 18:30 Approach to sharing content 19:50 Signs of a healthy community 22:12 Get connected 23:00 Outro Join The JuiceSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Allie:| Twitter | LinkedIn | Census | Operational Analytics ClubFollow Brett:| Twitter | LinkedIn