How to Recruit and Hire a Modern Day Marketer with Darryl Praill of Agorapulse

Darryl Praill is the CMO at Agorapulse, a Canadian social media management software company. The topic of today's discussion is how to recruit, hire, and onboard excellent marketers. As the need for skilled marketers grows, hiring has become highly competitive in the past 2-3 years. Darryl emphasizes that a candidate's online presence as well as their personal networks and contacts play a significant role in the recruiting process. Because overturn is common, Darryl suggests using a project management tool to record work, hiring internally when possible, and cross-training new hires. 0:00 Introduction 1:03 Conversation with Darryl 2:52 Modern day CMO 6:12 Video is everything 7:23 Evangelist 10:25 “Out content” the competitors 12:20 Transitioning roles 14:20 Cross training 17:00 Get the lay of the land 18:45 Setting up for success 24:00 Recruiting and hiring 31:50 Bounties and background checks 35:31 Recent 2-3 years of hiring 28:50 Letting go if it’s not the right fit 40:18 Social tribe 43:35 Final thoughts 45:50 Outro Join The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Benyamin: | Diamond Pencils | LinkedInFollow Brett:| Twitter | LinkedIn