How to Research Your Audience on Social and What to Do With the Findings with Christina Garnett of HubSpot

Christina Garnett is in charge of community and advocacy at HubSpot, a CRM platform that’s designed to help companies grow better. As a community builder and advocacy strategist, Christina is an expert at audience research on social, native searching, social listening, and being receptive to feedback both good and bad. By truly listening to users on a variety of channels, HubSpot continues to improve and grow a stronger community. 0:00 Intro 1:20 Conversation with Christina 5:38 Role at HubSpot 9:02 Audience research 13:10 Social listening between channels 16:12 Accounting for dark social 17:50 Shifts in sentiment 20:25 Outcome of audience research 22:30 Advice 27:30 Outro Join The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Christina: | Twitter | LinkedIn | HubSpotFollow Brett:| Twitter | LinkedIn