How to use analytics to tell the right story in B2B marketing

Brett and Jonathan discuss an article titled “How Advanced Analytics Changed My Career” by Camela Thompson, Director of Growth at CaliberMind. Having a deep understanding of advanced analytics gives marketers credibility and insight to pivot marketing efforts where it matters most. Great marketers utilize both their analytical, data-driven right brain and their creative, story-telling left brain. 0:00 Intro 1:09 Conversation 4:30 Article 8:10 Right vs left brain 10:00 Story telling 15:20 Purpose of article 18:10 Internal marketing 21:26 Intent signals 25:34 Outro How Advanced Analytics Changed My CareerJoin The JuiceSign up for The Blend (weekly newsletter from The Juice)Watch Ross Simmonds and Jimmy Day's conversation here.Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn