How to Use YouTube Video Content to Execute an Integrated Marketing Strategy for B2B with Janet Mesh of Aimtal

Janet Mesh is the CEO + Co-Founder of Aimtal, a remote integrated marketing agency based in Boston. She’s an expert on how B2B marketers can use YouTube video content to execute an integrated marketing strategy. Producing high quality videos that drive traffic might feel like an overwhelming task, but ripping off the bandaid and rolling with the punches is the best way to start. Alternatively, you can hire an agency like Aimtal to help you on your way!0:00 Intro1:40 Janet’s background6:40 Shifts in video and social12:20 Getting started15:20 SparkToro17:08 How YouTube works21:10 Integrative video strategy23:30 Setting expectations27:50 Adapting to change30:20 Audience research36:04 OutroCheck out The State of the B2B Podcast Listener reportSign up for Modern Day Marketer (the newsletter)Follow Janet: LinkedIn | AimtalFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn