How we are working on product messaging and positioning at The Juice

It can be difficult to convey what a B2B software tech start-up does to someone who is unfamiliar with the field. Jonathan and Brett have an open and honest discussion about some of The Juice's product marketing and positioning challenges. They stay calm and collected by having a great support system at home and constantly keeping the big picture in mind. 0:00 Intro 0:55 Conversation 2:07 Support system 4:50 Product messaging 7:50 Spotify for B2B recourses 8:28 Nominated for startup of the year 10:04 Audience pain points 15:24 Gaps in the business 18:24 Vision 20:55 Data-driven goals 26:00 Outro Join The JuiceSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn