Launch Series Ep #4: How to think critically about building momentum

In part four of “Using Community to Launch at B2B MarTech Company,” Jonathan and Brett talk all about momentum, leading up to the launch and after. They share the biggest hurdle they faced while building momentum and some of the lessons they learned early in their careers. 0:00 Intro 1:00 Conversation with Jonathan 1:30 Go to market meeting 4:30 Organizing the passion 5:26 Divergent thinking, convergent action 7:12 Momentum 10:40 Social proof and building community 15:50 Lessons from early career 19:22 What has slowed momentum 24:35 After the launch 26:45 Outro Join The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn