Leading a Marketing Team Through Change and Telling Great Stories with Ed Breault of Aprimo

Ed Breault serves as the Chief Marketing Officer at Aprimo and hosts the Marketing Cheat Code podcast. His impressive tenure of 17 years at Aprimo has seen the company through numerous product changes, phases, and chapters, including the recent launch of Aprimo Generative AI, which integrates ChatGPT. Throughout his marketing leadership journey, Ed has remained committed to the art ofstorytelling. Before joining Aprimo, he worked in nuclear energy and as a consultant, learning the valuable of confronting business head-on.1:24 Conversation with Ed2:25 Integration with Chat GPT8:10 Ed’s career path13:30 Company culture14:38 Consulting18:26 Commercial storytelling21:50 Who do we want to be25:34 Re-humanize Your Business26:50 Brand VS demand29:58 Outro Register for Content Distribution Live Sign up for Modern Day Marketer (the newsletter)Follow Ed: LinkedIn | Twitter | Aprimo | Marketing Cheat Codes Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn