Modern Day Marketers #5: The power of transparency

Transparency is an important quality of the modern-day marketer. Brett and Jonathan discuss how being honest and open about both their successes and failures has sped the rate of growth at The Juice. Being transparent builds reciprocity and trust in the community. 2:16 Conversation with JG 5:34 Building in public 7:24 Being open about the process 9:30 “Lucky” and “serendipitous” moments 11:50 Negative consequences 17:40 Updating board members 20:26 Outro Join The JuiceSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn