MQLs still matter: Commentary on Jason Bradwell's article

Brett and Jonathan dedicated an episode to discuss Jason Bradwell’s latest newsletter article, Why MQL’s Still Matter and How to get them (MQL=Marketing Qualified Lead). Finding leads is a necessary evil of marketing, but it doesn’t have to be evil. It is important to decipher passive leads from active leads and let customers come to you in their own time. Nobody wants to feel manipulated, tricked, or forced into a business relationship. Modern-day marketers have to find ways to “capture” leads without making them feel like Pokemon. 0:00 Intro 1:05 Conversation with Jonathan 4:40 Jason’s newsletter on MQL 11:16 Generating leads 15:15 Measuring brand 18:30 Passive leads 20:22 Tricked by Zoom Info 22:30 Community 27:10 Lead magnet 29:50 Outro Join The JuiceSign up for The Blend (weekly newsletter from The Juice)Read Jason Bradwell's article and follow his newsletter.Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn