Podcasting is Your Next Demand Gen Secret Weapon with Fatima Zaidi of Quill & CoHost

If you’re considering starting a podcast at your company, this episode’s for you! Fatima Zaidi is a podcast expert and the Founder and CEO of Quill and CoHost. Quill is a full-service production agency helping Fortune 500 companies with podcast production and audience growth. CoHost is an all-in-one podcast hosting, marketing, and analytics tool; Fatima calls it “the google analytics of podcasting.” Still early in the hype cycle, now is a great time to start a podcast and use it as your secret demand gen weapon.1:10 Conversation begins3:55 Rise of podcasting5:50 Podcast fails7:00 Discoverability13:00 Demand generation20:40 ROI23:17 Examples of success26:25 Outro Sign up for Modern Day Marketer (the newsletter)Follow Fatima: | Twitter | LinkedIn | Quill | CoHostFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn