Striking the balance between what your customers want and what your Northstar is with Yaagneshwaran Ganesh

Yaag Ganesh is the Director of Marketing at AVOMA (a very organized meeting assistant), the host of ABM Conversations Podcast, an author of 8 books, and a TEDx speaker. Brett and Yaaag discuss great marketing and striking a balance between what your customers want and what your north star is. When working on a small marketing team, the best approach is to create specific content based on customer conversations. 0:00 Intro 1:00 Conversation with Yaag 2:50 Networking with marketers 4:45 Main topic of conversation 7:05 Holistic collaboration 10:00 Top of the funnel content 16:12 Don’t outsource content 17:40 Avoma 19:40 Marketing team of one 22:30 Long term mindset 27:06 Specific personalized emails 29:50 Growth and identifying ideal customer 34:20 Product led 35:18 Analyzing customer calls 40:36 Connect with Avoma 41:24 OutroJoin The JuiceFollow Yaag| Twitter | LinkedIn | ABM Conversations Podcast Follow Brett:| Twitter | LinkedIn