The Biggest Obstacles Companies Face in Publishing New Video Content and Tips to Overcome These Hurdles with Dan Mills at Wistia

Dan Mills is the VP of Marketing at Wistia, a video software platform built for businesses. Dan studied audio, played in a band, and worked as an understudy on Broadway before joining Wistia in 2010. Brett and Dan address why businesses should be using video, as well as how they can overcome challenges such as costs, authenticity, and employing creatives. Dan's recommendation is to simply get started! 0:00 Intro 1:13 Conversation with Dan 3:05 Working at recognizable brand 5:24 Dan’s creative background 8:30 Growing an audience 12:20 Quality over quantity 16:05 Wistia Studios 20:55 Video… crawl, run, walk 25:50 Video budget and when to invest 32:41 Top piece of advice 34:50 Learn more 36:00 Outro Join The JuiceSign up for the Creator Pages waitlistSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Dan: | LinkedIn | Wistia | 2022 State of Video Report Follow Brett:| Twitter | LinkedIn