The Relationship Between Marketing and Sales with Kate VanLue

Kate VanLue, Director of Sales and Partnerships at The Juice, has over ten years of experience in B2B and B2C environments. She and Brett talk about their dynamic salesperson/marketer relationship, aligning goals, and content ROI. Kate shares that selling marketers on The Juice has actually gotten easier over time as more companies realize the importance of content distribution.1:22 Conversation with Kate2:50 Sales and marketing collaboration4:44 Sales pipeline8:00 Selling The Juice12:20 Interpersonal sales skills15:30 Content ROI20:14 Outro Register for How to Answer, "What's the ROI of Our Content Marketing Program?" (Digital Event)Sign up for Modern Day Marketer (the newsletter)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Kate:| LinkedInFollow Brett:| Twitter | LinkedIn