The rise of the individual creator

CEO Jonathan Gandolf returns to the podcast to discuss The Juice’s presence on social media, organically building the brand, and how team members are getting involved. Throughout his career, Jonathan has seen personal posts do much better than scheduled posts. Brett points to the rise of the individual creator and how reposting other brands’ content drives growth and community. 0:00 Intro 1:00 Conversation with CEO JG 3:04 Use case of The Juice 7:20 Team effort on social media 10:20 Brett’s return to social 12:00 Employee participation on social 14:40 Personal brand 16:13 Rise of the individual creator 18:50 Building your brand 20:55 Issue with scheduled posts 22:42 Reposting other brands 24:16 Curation on social 26:12 Outro Join The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn