To Attribute, or Not to Attribute? with Amrita Mathur of Superside

To attribute or not to attribute? That is the question. Amrita Mathur is the Vice President of Marketing at Superside, a subscription design service for enterprises and scale-ups. Superside has seen tremendous growth and is on track to double their earnings this year. She says that having a startup mentality, being open to experimenting, and not obsessing over attribution has led to their success.0:00 Intro1:30 Conversation7:10 Customer calls9:14 Design-ops11:05 Who gets credit19:00 Building community22:48 Startup mentality25:15 Attribution30:00 Advice32:48 OutroJoin The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Amrita: | LinkedIn | Twitter | SupersideFollow Brett:| Twitter | LinkedIn