Trashing the One Size Fits All Approach to B2B Marketing with Sara Pion of Alyce

Sara Pion is a Senior Marketing Manager at Alyce, a personalized gifting platform. She shares her previous experience working at Drift, where they were trained to write in a uniform tone to fit the voice of brands. Sara says there’s no one-size-fits-all approach to marketing; marketers need to think outside the box and put themselves in the end consumer’s shoes.0:00 Intro 1:16 Conversation with Sara 2:32 Experience at Drift 6:02 Brand voice and tone 10:08 What is Alyce 14:20 Market to end consumer 19:38 Direct mail 22:40 Hub Spot 26:15 Exciting new B2B Trend 30:12 B2B trend to put to rest 31:56 Office Hours 33:25 Outro Get our newsletter and sign up to be on our waitlist!Sara: |Twitter | LinkedIn | Alyce Follow The Juice:| Website | Blog | Twitter | LinkedIn