Unpacking Quantitative vs. Qualitative Metrics When Tracking Your Content

Jonathan and Brett are excited for the upcoming product launch of “Intent Signals” on July 28. They have a discussion about quantitative and qualitative marketing metrics, content syndication, and the eroding relationship between marketing and sales teams that could be resolved with the right data insights and content. 0:00 Introduction 1:03 Conversation with JG 2:38 New product, Intent Signals 7:09 Qualitative vs Quantitative data 15:20 Content syndication 16:44 Trust between marketing and sales 25:20 Outro Join The JuiceSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn