What B2B marketers can learn from The Weeknd

 Brett draws an interesting parallel between modern-day B2B marketers and music megastar, The Weekend. He also talks about his process of finding awesome guests for the show and how they’ve led to collaborations and epiphanies. 0:00 Intro 2:32 Finding podcast guests 6:00 Jason Bradwell 8:10 Collaboration 8:50 Mistakes when creating marketing strategies 12:30 Camela Thompson at CaliberMind 14:56 Debriefing recent episodes 18:17 Letters for The Blend 19:50 Parallels to The Weekend 28:20 Closing words Join The JuiceSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn