Why B2B execs don't understand what good marketing is with Nemanja Zivkovic is the CEO and Founder of Funky Marketing

Nemanja Zivkovic is the CEO and Founder of Funky Marketing, helping fast-growing B2B tech-based companies. He believes connection is the new conversion. Brett and Nemanja discuss why most B2B executives don’t understand what good marketing is, the difference between real and fake momentum, the future of modern-day marketing. 0:00 Intro 1:21 Conversation with Nemanja 6:40 Consistent content that educates 14:15 Challenge the need for leads 17:18 B2B executives don’t know good marketing 23:08 Track success of marketing efforts 26:38 Rise of individual creator 32:10 Chili Piper 34:16 Collaboration 39:05 Personalized experience- Air BnB, Netflix, Gong 43:50 Momentum, real and fake 46:40 Get connected 48:15 Outro Join The JuiceSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Nemanja:| LinkedIn | Funky Marketing | Podcast Follow Brett:| Twitter | LinkedIn