WTF is Content-Based Networking? A conversation with Katherine Martin, Growth Marketer at Narrative Science

On this episode of the 3C Podcast, Brett interviews Katherine Martin, Growth Marketer at Narrative Science. She explains what content-based marketing is and how she wrote a book and started a podcast to connect with new clients and customers. Katherine says that these days, brand drives demand and relationship building is key. 0:00 Intro 2:13 Conversation with Katherine 5:40 Who is Narrative Science 9:00 The time is now 10:26 Content-based networking 16:45 Writing a book 21:52 Engagement over numbers 24:44 New B2B marketing ideas 28:28 Outro Sign up to be on our waitlist!Katherine: | Twitter | LinkedIn | Narrative ScienceFollow Fathom:| Website | Blog | Twitter | LinkedIn