Your Company's Podcast Doesn't Have to Start as a Podcast with Tristan Pelligrino of Motion

Tristan Pelligrino is the Co-Founder of Motion, an agency that helps B2B marketers at tech companies launch podcasts. He explains that companies’ podcasts don’t have to start as podcasts. There are dozens of different use-cases, benefits, and ways of repurposing content when starting a podcast. While there are some initial hurdles and costs, podcasting is an excellent way to start conversation, create consistent content, and spread a message. When beginning a podcast, you should consider two key questions: Who is it for and how does it help?0:00 Intro0:57 Conversation with Tristan2:30 Motion6:00 Podcast beginners11:50 Roadblocks/skills to podcasts16:30 Value of podcast21:38 Tristan’s LinkedIn post30:35 Research and advice35:10 Signs to start a podcast38:20 Outro Join The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Tristan: | LinkedIn | Twitter | MotionFollow Brett:| Twitter | LinkedIn