137. Creating Personality-Infused Copy with Tracie Kendziora

The Content Experiment Podcast - A podcast by Abby Herman

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How many times have you visited someone’s website or Instagram page, and thought to yourself, “Wow, I love their vibe” or “They have a great personality?” What about the opposite? You're online trying to find the perfect person to hire or buy from, and everyone you come across looks the same. Bland.  It’s really important that your online presence be truly YOU, which is exactly what today’s guest and I are talking all about. How to make your copy you. Tracie Kendziora is the founder and creative voice of Okay, Okapi where she helps online business owners, coaches, and creatives write personality-packed copy so they can build a brand that reflects who they are—personality quirks and all. Tune in to hear what Tracie has to say about creating different and fun copy—without going overboard.   Mentioned in This Episode Okay Okapi Spicy Headlines Client Journey Ebook The Content Mastery Lab   About Tracie Kendziora Tracie is the founder of Okay, Okapi, where she helps online business owners, coaches, and creatives write personality-packed copy so they can build their brand online, create a rock-solid connection with their audience, and book more dream clients. Her sweet spot is working as a copy coach and editor to help her clients create totally unique brand voices and unboring content that connects more and converts better. Follow Tracie on her website and check out her Facebook and Instagram.