173: The Importance of Pillar Content in Your Business

Are you creating pillar content for your business? Pillar content is the main content you’re creating for your audience. This is often where people start with their content creation and planning, but I intentionally put this topic smack in the middle of the series on minimum viable content marketing because I didn’t want you to forget about the other pieces. Be sure to go back and listen to those episodes if you haven’t already (they’re linked below). But, of course, pillar content is where you get to nurture your followers and demonstrate your expertise. And hopefully, for you podcasters, it’s where you get to talk to other professionals in your arena so you can support your listeners. So what is pillar content, why does it matter, and how do you know what to publish on your pillar platform? Listen in this week, especially if you’re feeling like you need some motivation to get back to consistency. Mentioned in This Episode Ask Your Audience Challenge Episode 158: Case Studies: Tying Pillar Content to Other Content Episode 165: What to do Before You Work on Your Content Episode 167: Two Tips for Podcasters to Grow Their Email List Episode 169: Engaging New Subscribers With Your Welcome Sequence Episode 171: The When, What, and How of Nurturing Emails Listen to the whole Minimum Viable Content Marketing series on Spotify