Episode 12: Laura Trujillo and Ashlee Harris, City of Austin - User Research and Creating Empathy

The Content Strategy Podcast - A podcast by Kristina Halvorson

Categories:

Kristina welcomes Laura Trujillo and Ashlee Harris to talk about their work making the City of Austin's website content easier and more accessible for residents. They share their tried-and-true techniques for conducting user research, getting buy-in from stakeholders (hint: “funshops”), and creating empathy for their users.