Episode 13: Gene Shannon, Shopify - Establishing a Culture of Content Strategy and UX

The Content Strategy Podcast - A podcast by Kristina Halvorson

Categories:

Gene Shannon is a content strategy lead at Shopify. In this episode, he joins Kristina to talk about what content strategy and UX look like at a large organization like Shopify. He shares how his teams have been able to advocate for themselves and clarify their roles within the organization, all while establishing a culture that truly values content and UX.