Leland Maschmeyer on Negotiations and Hallucinations

I first met Leland when he was giving a talk at SVA’s Design Criticism Program back in 2010 and he referenced “Finite and Infinite Games” by James Carse...I knew, right then and there, that we had to be friends!   Lee is the Chief Creative officer at Chobani, which Fast Company rated in the top 10 most innovative companies in the world. When I met him, he was one of the Founders of Collins, an agency that Forbes tapped in 2016 as an agency defining the future of brand building.   We had a wide ranging conversation where we tried to find a theory of change: can you only harness trends and follow patterns, or can you create the future? We also discuss how companies need to digest chaos and turn it into Creativity and Action through balancing volume of ideas captured, velocity of ideas turned into opportunities and maintaining a Variety of ideas in the mix. I hope you enjoy listening to Lee as much as i enjoy talking with him!   Links and Notes:   Eight Flavors, by Sarah Lohman https://www.nytimes.com/2016/11/20/nyregion/sarah-lohman-four-pounds-flour.html http://www.npr.org/2016/12/15/505751272/eight-flavors-the-untold-story-of-american-cuisine   Innovation through features vs The Jobs to be Done Framework https://www.youtube.com/watch?v=Kjcx87JmhvM   Finite and Infinite Games https://www.amazon.com/Finite-Infinite-Games-James-Carse/dp/1476731713   IxD17 Users versus Owners (video not posted yet!) http://interaction17.ixda.org/session/chelsea-mauldin-keynote-tbd/   Sketch notes at https://twitter.com/dastillman/status/839189078352486400   Reinventing Instagram: http://www.recode.net/2017/1/23/14205686/instagram-product-launch-feature-kevin-systrom-weil     Harvard Negotiation Project and classes   http://www.pon.harvard.edu/category/research_projects/harvard-negotiation-project/   Other book mentioned:   https://www.amazon.com/Never-Split-Difference-Negotiating-Depended-ebook/dp/B014DUR7L2   On Improv:   https://en.wikipedia.org/wiki/Harold_(improvisation)   Rejection vs Acceptance vs. Creation https://www.amazon.com/Harold-Purple-Crayon-Books/dp/0064430227 https://www.amazon.com/Where-Wild-Things-Maurice-Sendak/dp/0060254920   On VUCA:   https://hbr.org/2014/01/what-vuca-really-means-for-you   On cherry blossoms and cradle-to-cradle-design   https://www.ted.com/talks/william_mcdonough_on_cradle_to_cradle_design     My whole life is waiting for the questions to which I have prepared answers. - TOM STOPPARD , ENGLISH DRAMATIST "