Speaking to the Desire in Your Copy

In this episode, I share the importance of speaking to the desire and the goal that your ideal client has in your copy, messaging and marketing.Hear me talk about:When writing copy, start thinking about the role desire plays (2:36)Why should we remind people of their desires? (8:16)Oftentimes people get bogged down by daily life, your copy reminds them of the things they desire (10:04)The importance of positioning yourself as a thought leader in your industry  (12:26)How to incorporate desire into your copy (13:31)Leading with problem vs. desire all depends on your ideal client (17:56)Marketing and copy is about maximizing your conversions and experimenting (19:30)As business owners we all get tired, but the key is to rest not quit. Take a moment to rely on your support network and reevaluate your next steps (23:00)There’s no better way to understanding your clients than to observe yourself and how you buy (25:54)Leading with desire in your copy: what are the questions to ask? (27:07)Apply for cohort 2 of BMME here.