Advice for Poets, Advice for Killers

The HeyCreator Show - A podcast by HeyCreator - Tuesdays

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William Maynard of the Bates agency once wrote that “… most good copywriters fall into two categories. Poets. And killers. Poets see an ad as an end. Killers as a means to an end.” And David Ogilvy famously added,”If you are both killer and poet, you get rich.” We’ve talked before about the Killer and... Listen to episode