Create Like a Scientist: How Tiny Experiments Can Transform Your Work and Life - with Anne-Laure Le Cunff

In this episode of The HeyCreator Show, Matt sits down with Anne-Laure Le Cunff—author of Tiny Experiments and founder of Ness Labs—to talk about the power of small, low-risk experiments in boosting creativity and productivity. They break down how micro-experiments can help creators avoid burnout, build momentum, and make smarter decisions.Anne-Laure shares the behind-the-scenes of writing her newsletter, growing a thriving community, and completing her PhD in neuroscience—all while balancing her creative work. They also dive into the writing process of her book, Tiny Experiments, and unpack real-world strategies for book promotion that don’t feel salesy.If you’re looking for practical ways to fine-tune your habits, stay creative, and make sustainable progress in your creator journey, this episode is packed with actionable takeaways you won’t want to miss!Buy Tiny ExperimentsSubscribe to Maker Mind newsletterTimestamps00:00 Introduction to Tiny Experiments02:04 Balancing Multiple Projects05:15 Weekly Review Framework10:07 Designing Tiny Experiments14:31 The Goal of Learning21:45 The Start of a Writing Journey26:39 Crafting Content for Your Audience33:28 Starting the Ness Labs Community36:49 Cultivating a Self-Sustaining Community39:44 The Journey of Writing a Book45:37 Book Promotion Strategies48:00 Navigating the Book Writing Process59:49 What's Next for Anne-Laure?