Chinese Brands Catalyzing SEA Smartphone Market

The lockdown period brought upon the pent-up demand, and smartphone makers are coming up with aggressive marketing strategies to cater to the users. Aggressive pricing and innovative marketing strategies such as shopping through WhatsApp have helped smartphone makers bounce back. E-commerce platforms are also running promotional sales with discounts and more, which has further helped the growth. In the latest episode of ‘The Counterpoint Podcast’, host Maurice Klaehne is joined by research as...