John Assaraf - Author, Entrepreneur, Researcher and Goal Achieving Expert

John Assaraf is a 2x NY Times Best Selling Author, has been featured in 11 movies including “The Secret”, and is the CEO of NeuroGym, a neuroscience based coaching and training company that helps members strengthen their mindset and skills to achieve their biggest goals. In his conversation with Ryan, John gives an overview of his journey from a troublesome high schooler on the brink of academic failure to the epitome of success and discipline. John also speaks on the importance of rehearsing for both positive and negative outcomes when taking courageous risks, and discusses the idea that “practice makes permanent” when making transformative life changes. Finally, John explains the Frankenstein and an Einstein dichotomy of our brains, and gives advice to listeners about how to work with both to achieve their goals.