Kass & Mike Lazerow — Serial Founders, Investors, and Authors of NYT Bestseller Shoveling $h!t: A Love Story

Kass and Mike Lazerow run companies the way great doubles teams win tennis matches: Kass owns the baseline of operations while Mike roams the net hunting openings -- neither drifts into the other’s court. In their conversation with Ryan, they unpack their new baby of a book; Shoveling $h!t, what they describe as an entrepreneurial love story and deeply personal playbook that distills eight ventures and nearly $10 billion in exits into fifty straight-talk lessons any founder can lift. Kass shows how fixed Wednesday date nights and clearly drawn responsibilities turn raw startup chaos into durable culture. Mike retraces the pattern-recognition that carried him from a college newswire to Buddy Media and an early Liquid Death stake. Their closing charge is simple: protect your partnership, share the upside, reinvest in the world - and never be afraid to pick up a shovel when the next idea calls.