Steve Mayer - Senior EVP & Chief Content Officer at the NHL

Steve Mayer is Senior EVP/Chief Content Officer at the National Hockey League where he’s produced a myriad of memorable events (and content) for the league. Since joining eight years ago, Steve has been on a mission to reinvent the way the NHL creates, with an emphasis on experience and authentic storytelling. In his conversation with host Ryan Berman, Steve touches on how story-making has attributed to the recent growth seen at the NHL, his simpatico relationship with misunderstood Commissioner Gary Bettman and why it’s so darn hard to get NHL players to brand themselves. The two also discuss what makes the NHL special and why their die hard fans are a unique breed in the sport’s world.