The Courageous Podcast Episode #29: Marisa Thalberg (EVP/Chief Brand and Marketing Officer of Lowe’s)

Marisa Thalberg, EVP/Chief Brand and Marketing Officer of Lowe’s, is now one year in on her new mission to surprise and delight DIY customer’s. Never have we asked more of our homes nor have our homes been more part of the cultural conversation. Who better than Marisa, named one of Forbes 50 most Influential CMOs in the World, to share how her team has navigated these trying times by striving to do the right thing for Americans. In this episode, Marisa, who worked previously at Taco Bell in California, shares what it’s like to move across the country during a global Pandemic; a move she doesn’t recommend! Marisa also walks us through her current reality of making decisions in 1) a new job, 2) from a Zoom box, 3) in the business of home. We also discussed what role Lowe’s should/shouldn’t play during the pandemic, where courage should/shouldn’t show up in a business and, finally, how her work on the infamous “The Bell Hotel” was not a year one move. In a time when retailers are struggling to find their way, Lowe’s is just the opposite. We discuss it all on this episode. https://lnkd.in/dYXsXvv