03: Krystal Faircloth Went From 250K Followers to Corporate Executive

The Creative Brief with Brian Athey - A podcast by Brian Athey

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(Video Podcast) I sit down with my dear friend Krystal Faircloth, who scaled her blog "A Pinch of Lovely" into her iconic Instagram account, achieving a quarter million followers - not to mention insane brand deals, luxury trips, and a partnership with Mercedes. Krystal reveals what it's really like to achieve success on social media, and how she was able to leverage that success into leadership positions at national NIL marketing firm Match Point Connection and fast-growing restaurant startup Small Sliders. You don't want to miss this one!