Ep 42: The Psychology of Colour! You'll never choose your palette without thinking again!

Did you ever stop to think about how people perceive your brand, shop, artwork or look? For me personally, colour was always a way of conveying a mood, energy or method of instantly drawing a viewer into my artwork. But if I'm honest, I never truly stopped to consider the deeper psychological impact of colour. Whilst reading Malcolm Gladwell's Blink a few years ago, I was intrigued with a case study in the book. It informed me that 7up carried out a taste testing session as part of a rebrand....