Ep 54: Design Week & IBM explore design's power to change, shape & improve organisations

The Creative Condition podcast - A podcast by Ben Tallon - Wednesdays

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I head to the Design Week office in central London to talk to editor, Tom Banks about the brilliant Age Of Design project. Design is now a key driver for businesses and organisations looking to innovate, differentiate themselves from competitors and get closer to their users.But what do these organisations mean by design and how are they using it?Throughout the Age of Design project, we will investigate a series of key case studies of businesses using innovative design – from public sector or...