Building A Creative Business For The Long Term With Natalie Sisson

Writing is a life-long practice, and for many of us, a long-term career. But how can you continue to thrive in a creative business while still changing over time? In this interview, I talk to entrepreneur Natalie Sisson about how she pivoted her brand after a change in lifestyle and how books play just one part in her non-fiction business.

In the intro, the latest Audio Publishers Association report on 8 years of double-digit audiobook growth, plus insights from Bookwire's audiobook conference [Publishing Perspectives] and an AI lead in a $70m sci-fi movie [Fast Company].
Plus, join me and Nick Stephenson for a webinar on how to grow your book sales to $1000 a month — or add to your existing sales. We'll be going through how to build your email list and convert that traffic into sales, plus tips for revisiting the basics of your author platform + some more advanced tips for taking sales to the next level. Thurs 16 July at 3 pm US Eastern / 8 pm UK. Click here to register for your free place and also receive the replay if you can't join us live.

Today's show is sponsored by Your Author Business Plan, my mini-course on how to reboot your author career. One student, Rachel, says, “Just completed Your Author Business Plan. I literally *gasped* as I wrote my business summary. So many aha moments. The course helped me understand where I am now as an author and where I want to be.” Just US$99. Click here to learn more.

Natalie Sisson is a New Zealand entrepreneur, author, speaker, host of the Untapped Podcast, and triathlete. Her books include The Suitcase Entrepreneur and The Freedom Plan: Redesign Your Business to Work Less, Earn More and Be Free.
You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript below.
Show Notes

* Knowing when to go from blog posts to book
* Writing from scratch, even with blog content available
* Books as part of a business ecosystem, but not the whole thing
* Making sure our revenue streams align with one another
* Is the blogging movement dead?
* Streamlining and doing more of what you love
* The importance of ‘massive clarity’
* Will there be shifts in how we do business as we come out of the pandemic?
* Running a global online business that is not US-centric