Ep. 57: She Listens to the Internet for a Living — Here’s What She’s Hearing ft. Jazmin Griffith

The Creator Spotlight Podcast - A podcast by Creator Spotlight - Tuesdays

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This week on The Creator Spotlight Podcast we're joined my Jazmin Griffith, social media expert and founder of social listening agency Que Lo Que. Jazmin has over a decade of professional social media experience, working with some of the biggest brands such as Sony, Google, Microsoft and PepsiCo.__Jazmine:Que Lo QueLinkedInInstagramTikTok__Timestamps:00:00 Introducing Jazmin01:06 What is social listening?04:48 The most important datapoints as a creator08:34 The newest tools to analyze your social media 10:44 Finding valuable content amongst the slop 14:35 The inspiration behind Que Lo Que 21:12 How you can use social listening as a creator 24:02 The value of LinkedIn over TikTok 27:15 Blurring the lines between influencer and creator 32:54 Gen Z's unique relationship with social media 38:45 Jazmin's social media evolution, from hobby to business-card 44:05 The difficulties of making content as a solo creator