Branding your way from cute startup to tech unicorn with Jack Shonkwiler

We are entering a very interesting time in regards to how brands communicate with their audience, opting for a much more casual tone. The brand ads of today wouldn’t have stood a chance at being approved 30 years ago. On this episode, Travis speaks withJack Shonkwiler, Director of Brand and Digital Marketing at PandaDoc, about the limits of copy, website features that should never be used again, and tips to building a brand while also enabling demand gen. In this episode: Pushing the limits of copy The worst B2B website features Building a brand & enabling demand gen Non-profit vs for-profit marketing Subscribe to The Customer Engagement Lab here and never wake up in a cold sweat worrying you missed an episode ever again. Listening on a desktop & can’t see the links? Just search for The Customer Engagement Lab in your favorite podcast player.